Anthony Tesselaar Plants
Melbourne, Australia (1993 - 2009)
A developer and marketer of distinctive patented, colorful, and easy-care, branded plant products for worldwide markets, including the Flower Carpet© brand of disease-resistant roses, Tropicanna© cannas, Volcano© phlox, ColorFlash© astilbe, Festival Grass© cordyline, the Storm™ series of agapanthus and more. Ferguson Caras oversaw USA PR for Tesselaar plant brands.
North American Account: Strategic planning, brand and image consulting, program design and implementation for the U.S. introduction of branded horticultural products, continuing brand image management, and high profile launches of branded products.