How We Work

Sally and David are extraordinary professionals who know that the business of public relations is not just a matter of press releases, but an educational process that builds on experience, knowledgeability. and trust. They are smart, accessible, well-informed, up to date, enthusiastic, efficient, and a lot of fun to work with.

They are not just a public relations firm, but an important journalistic resource, as everyone in the garden writing business in this country knows. They have placed me in touch with top growers, hybridizers, and designers both here and abroad.

A great gardening story isn’t just about plants; it’s about people: good relationships at every level of the development of stories make for more compelling and much more interesting reading. Sally and David have been helping me get the job done for almost 20 years.

— Marty Ross

Marty Ross is one of America’s most respected (and prolific) garden journalists. She is a regional editor and scout for Better Homes and Gardens and writes regularly for the magazine. She has been published by the Royal Horticulture Society and her columns for The New York Times won four awards, including the Garden Writer Association’s Excellence in Writing award. For 20 years, her syndicated UExpress column, The Well-Dressed Garden, ran in up to 200 newspapers nationwide. Luckiest were  midwestern gardeners who were treated to Marty’s weekly gardening columns in the Kansas City Star for 18 years.

Working with Sally and David is always a treat. I can’t think of any other firm where the communication and direction has ever been so upbeat and clear. They love playing with visual and verbal ideas and their sense of fun is both refreshing and contagious. And they think ahead! 

It’s not just “let’s get this job done” but more like “how can this project connect to the wider worlds of media and commerce.” They’re both savvy and shrewd and I’m always amazed at their ability to creatively partner with other individuals, institutions and businesses. Add to this their profound sense of fair play and belief that “win-win” is more than a catch phrase and you’ve got two of the best folks in the business.

— Rob Cardillo

Rob Cardillo has been photographing gardens, plants and the people who love them for more than thirty years. He’s been credited as the primary photographer in close to 30 books including The Art of Gardening at Chanticleer, The Layered Garden and Chasing Eden. Rob’s work is also seen in publications such as Gardens Illustrated, Better Homes and Gardens and The New York Times. Along with his Blue Root Media partners, Rob provides editorial content for an award-winning regional gardening magazine, GROW. Winner of numerous photography awards, In 2015, Garden Communicators International inducted Rob into the GardenComm Hall of Fame. Website:

In these challenging times, you need people on your side who are ingenious, creative, resourceful, and well-connected. And the Ferguson/Caras team is all of those things. But they’re much more. They have the fire-in-the-belly to implement projects that require courage; they have the vision to suggest ways and means off the beaten track; they have the spark to ignite ideas beyond what anyone else dreamed of conceiving; and they have the infinite energy to turn concepts into realities.

I’ve watched while they take a newly hatched idea to another level. I’ve been part of mixed media/trade configurations that no one dared to assemble before. And I’ve witnessed their fortitude and flexibility as they roll with the punches to see ideas through the sprouting stage into fruition. Sally and David are great planners, they’re heavenly collaborators, they venture where no one else imagines going, but they’re also close friends and allies throughout the process. Plus – perhaps most importantly – everyone loves them.

— Tovah Martin

An award-winning author of 16 books and a highly sought-after freelance writer, educator, lecturer and on-camera guest, Tovah Martin’s recent books include: The Garden in Every Sense and SeasonThe Indestructable HouseplantThe Unexpected Houseplant. She has contributed regularly to a broad range of magazines, including: Better Homes and Gardens, Victoria, Country Gardens, Horticulture, Garden Design, Design New England, and (many!) more. Website: