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Here’s what I know about Sally Ferguson and David Caras of Ferguson Caras:

They’re effective PR professionals who aren’t pushy. They know how to make life easy for stressed-out reporters and editors. I think that’s because they’ve walked in our shoes – they both have real-world journalism experience, which in my opinion still counts for something. They understand about deadlines, they know how to craft story ideas that aren’t just “a sell” but that have meaning and integrity – they believe in what they’re saying and they know how to get their message across.

They’re helpful and friendly and funny. They combine an old-fashioned work ethic with cutting-edge technology, which means they work hard for their clients and they work hard for the journalists – old media, new media, emerging media – who are out there spreading the word. Sally and David know how to build and nurture relationships, which means that at the end of the day you can trust them and depend on them and respect them.

Irene Virag

Irene is a Pulitzer Prize-winning journalist, an award-winning garden writer and a respected educator. She teaches narrative journalism at Stony Brook University School of Journalism on Long Island. Her work appears regularly in Newsday, Country Gardens, Better Homes and Gardens, and Fine Gardening. Irene was honored in 2008 by the American Horticultural Society as a Great American Gardener and presented with the Society's B.Y. Morrison Award for inspirational garden writing. She was named a Fellow of the Garden Writers Association in 2005 and inducted into the GWA Hall of Fame in 2012. Her website: www.irenevirag.com.

what journalists say


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Irene Virag